Privacy Policy
Last updated: March 10, 2026
Table of Contents
- 1. Overview
- 2. Information We Collect
- 3. How We Use Your Information
- 4. Calculator Inputs & Client-Side Processing
- 5. Cookies and Tracking Technologies
- 6. Third-Party Services
- 7. Data Sharing
- 8. Data Retention
- 9. Your Rights
- 10. California Residents (CCPA)
- 11. European Visitors (GDPR)
- 12. Children's Privacy
- 13. Changes to This Policy
- 14. Contact
1. Overview
WheelYield.com (“the Site”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your data.
We do not require account creation. We do not collect personal financial data. We do not sell your information to third parties.
2. Information We Collect
2a. Information You Provide
- Email address — if you subscribe to our newsletter (“The Monthly Wheel”). Your email is stored by our email service provider (Beehiiv) and used solely to deliver newsletter content. You may unsubscribe at any time.
- Contact information — if you reach out to us via email, we retain your message and email address to respond to your inquiry.
2b. Information Collected Automatically
- Analytics data — We use Google Analytics (GA4) to understand how visitors use the Site. This includes anonymized page views, session duration, bounce rate, referral sources, approximate geographic location (country/city level), device type, browser type, and screen resolution. Google Analytics uses cookies to collect this data.
- Server logs — Our hosting provider (Vercel) may collect standard server log data including IP addresses, request URLs, timestamps, and HTTP status codes. This data is used for performance monitoring and security purposes.
2c. Information We Do NOT Collect
- We do not collect personal financial data (account balances, trade history, portfolio holdings, brokerage credentials)
- We do not collect Social Security numbers, government IDs, or sensitive personal information
- We do not store or track which ticker symbols, strikes, or premiums you enter into our calculators (see section 4)
3. How We Use Your Information
- To deliver newsletter content you have subscribed to
- To respond to inquiries you send us
- To understand Site usage patterns and improve our calculators, guides, and educational content
- To detect and prevent abuse, fraud, or security issues
- To comply with legal obligations
4. Calculator Inputs & Client-Side Processing
Calculator inputs are processed client-side in your browser and are never sent to our servers in a way that associates them with your identity.
When you enter a ticker symbol, strike price, premium, or other values into our calculators, the following occurs:
- Ticker symbol lookups make anonymous API calls to our server to fetch market data (quotes, options chains). These calls contain only the ticker symbol and are not associated with your identity, IP address, or browsing session.
- All calculations (yields, probabilities, payoff diagrams, Greeks) are performed entirely in your browser using JavaScript. No calculation inputs or results are sent to or stored on our servers.
- Local storage is used only for user preferences (such as terms acceptance). We do not store your calculator inputs or results in local storage.
In short: we cannot see what you calculate, and we do not record which stocks, strikes, or strategies you analyze.
6. Third-Party Services
We use the following third-party services that may process data:
- Google Analytics (GA4) — website analytics (Privacy Policy)
- Google AdSense — advertising, future (Ad Policies)
- Vercel — website hosting (Privacy Policy)
- Beehiiv — email newsletter delivery, future (Privacy Policy)
- Tradier — market data API for stock quotes and options chains. API calls contain only ticker symbols and are not associated with your identity.
- Finnhub — earnings calendar and company fundamentals data. API calls contain only ticker symbols and date ranges and are not associated with your identity.
7. Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share anonymized, aggregated data (such as total page views or popular calculator usage) that cannot identify individual users.
We may disclose your information if required by law, regulation, legal process, or government request.
8. Data Retention
- Newsletter emails: Retained until you unsubscribe
- Analytics data: Retained according to Google Analytics default settings (14 months for GA4)
- Server logs: Retained according to Vercel's standard data retention policies
- Contact emails: Retained for as long as necessary to respond to your inquiry, then deleted
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your personal data
- Object to or restrict processing of your personal data
- Request portability of your personal data
- Unsubscribe from our newsletter at any time
- Opt out of analytics and advertising cookies
To exercise any of these rights, contact us at privacy@wheelyield.com. We will respond to your request within 30 days.
10. California Residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:
- Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you in the prior 12 months.
- Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Opt-Out of Sale: We do not sell personal information. If this changes in the future, we will provide a “Do Not Sell My Personal Information” link.
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your CCPA rights, contact us at privacy@wheelyield.com with the subject line “CCPA Request.”
11. European Visitors (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with additional rights:
- Lawful Basis: We process your data based on legitimate interest (analytics to improve the Site) and consent (newsletter subscription).
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate personal data.
- Right to Erasure: You can request deletion of your personal data (“right to be forgotten”).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a commonly used, machine-readable format.
- Right to Object: You can object to processing of your personal data based on legitimate interest.
To exercise your GDPR rights, contact us at privacy@wheelyield.com with the subject line “GDPR Request.” We will respond within 30 days.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority.
12. Children's Privacy
The Site is not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy. We encourage you to review this page periodically.
14. Contact
For privacy-related questions or requests, contact us at privacy@wheelyield.com.